The Silicon Beach pitch notes
Last week I had the best pitch of Blink’s life, in front of about 200 enthusiastic entrepreneurs at Silicon Beach Melbourne.
Blink is our platform for putting “holograms” on mobile phones. Here’s I’ll explain what Blink is, what happened at the pitch and talk about the future of Blinxel.
Before I start, thanks to Silicon Beach for allowing me onto their stage.
We’ve been working on Blink for about 18 months now, and it’s time to start generating buzz. Given what we can demonstrate it can do, we’re eager to get this in front of a client as soon as possible. What better way than to create evangelists in a receptive audience.
One of the biggest benefits for me was the feedback on the pitch itself. Pitching is a skill that needs training and practice.
How did it go?
I was given 5 minutes to pitch. During that time we chose an audience member, recorded them and made a hologram on my phone in less than 60 seconds.
What’s the pitch?
Holographic concerts I could otherwise never attend… in my bedroom.
An entirely new motion picture vocabulary.
Magazines being relevant again.
Remote medical imaging that didn’t sacrifice quality for distance.
Memories of my loved ones inhabiting my house just as I remembered them.
Classes taught from anywhere on Earth.
And attended from anywhere too.
We’ve made an incredibly cheap and easy to use tool that allows anyone with a domestic depth camera to create a hologram. We know there are at least a dozen hardware platforms in development right now, and none of them have a way to quickly create the content people are going to want to see through these new devices.
We do. We call it Blink.
Before the pitch
We’ve spent considerable time and effort getting the recording > uploading > downloading > display technology to work smoothly. It’s now functioning as described. So setup is a breeze.
I practiced for several hours before the pitch, to make sure I knew what I was going to say and do. And to make sure the tech all worked. I bought extra cables and adapters. Unfortunately even that was not enough to guarantee a perfect pitch.
The ChromeCast is an unreliable piece of tech, and if you have to use it, be prepared for it to never work when you actually need it. It’s let me down twice now. I made sure I had a wired solution as a backup. Turns out it was a wise move.
How did it go?
The pitch and the demonstration went off flawlessly. I only wish I’d had a person filming the crowd from the front to get their reactions.
The crowd’s reaction was very positive, and we got a lot of leads out of it. We didn’t know it before the event, but Amir from AngelCube was there. It was great to let him see the live recording happening in a vibrant setting like Silicon Beach.
A final word on Blink
Blinxel has made Blink to redefine the advertising, event and communications spaces. We feel we have a platform that will finally allow our holographic future to live up to the promises of the last 30 years of Sci Fi movies.
We’re doing this by reducing the cost of creating holographic content by 95%, and reduce the time from months to seconds.
We’re looking for clients, advisors and investors now, so if you’d like to come with us on this journey, follow us on twitter @blinxel, or email us at [email protected]